Applying Marketing Automation is an excellent way to enhance marketing effectiveness while saving time and budget.
Automating fixed and simple processes with Marketing Automation allows businesses to focus their human resources on more important tasks. If you want to maximize the potential of automation in your marketing campaigns, take note of the top 7 Marketing Automation trends mentioned below!
Personalized Content
In 2023, the trend of using personalization for marketing has become a prominent trend adopted by many businesses.
Personalization here is not just about mentioning the customer’s name in email messages; you can do much more. The future of Marketing Automation applications will focus on this trend.
Personalized content allows you to focus on the specific needs and behaviors of customers. You can prioritize products and services suitable for the target audience your business is aiming for. By applying AI and Machine Learning technology, you can easily monitor and understand customer behavior, comprehend their desires, and create useful content for each audience while creating automated customer profiles.
The data files containing customer information are created during social listening (social media monitoring). This information helps you understand customers’ needs and preferences and classify them accordingly. From there, you can plan personalized content suitable for each customer group.
In summary, to stay ahead of the development of Marketing Automation, building personalized content is an essential task.
Utilizing Artificial Intelligence (AI) and Machine Learning
Artificial Intelligence (AI) and Machine Learning significantly impact the application of Marketing Automation in the future. To lead in the technology race, invest in Machine Learning and use it to improve the efficiency of your digital marketing campaigns.
Machine Learning and AI help you easily collect information about your target customers to serve marketing campaigns most effectively. Machine Learning can help gather user data and their behaviors, while Marketing Automation will support organizing and categorizing data most reasonably.
The collected information is used to develop future campaigns to attract and enhance customer satisfaction. It also helps you create personalized content suitable for each customer.
If your business is applying Marketing Automation in marketing activities, combine it with Machine Learning and AI to achieve optimal results.
Applying Chatbots in Marketing Automation
If you are using Marketing Automation without knowing about Chatbots, you are missing out on a highly effective marketing trend. Chatbots play an essential role in enhancing customer service quality and increasing interaction. By using Chatbots, you can quickly interact with and respond to customers automatically.
Chatbots are predicted to be an indispensable trend of Marketing Automation in the future, helping businesses save time and manpower in their business processes. Instead of spending time and manpower to receive and respond to customer messages via social media or website channels, you can use Chatbots to automatically answer simple questions.
In the future, Chatbots will play an essential role in strengthening the business’s active participation, enhancing customer experience, and solidifying customer relationships. Since every question is responded to quickly and no customer messages are left unanswered.
Combining Social Media Marketing with Automation
When mentioning standout Marketing Automation trends, we cannot overlook the combination of Social Media Marketing and automation.
The number of users on social media channels is rapidly increasing over time. According to statistics, in 2022, there were 4.62 billion users on social media platforms, a 5% increase from the previous year. With the growing number of users on social media channels, these platforms have gradually become hubs of potential customers. Businesses should leverage this to promote their brand and boost marketing activities on social media.
To leave a lasting impression on customers, you need to produce and post content regularly. Social media automation allows you to take a more proactive approach to posting content.
Social media applications of Marketing Automation allow users to create posts several weeks in advance and schedule publication at specific times of their choosing. You can also review your entire campaign scope.
By automating social media marketing processes, businesses can save time and publish content more professionally and effectively.
Conversational Marketing
By using Marketing Automation, you can easily convey your company’s messages through conversational approaches. Set up an automated answering system to receive and respond to customer calls on your behalf. With this trend, you can optimize your Marketing Automation campaigns.
Focus on how your business communicates with customers. Does your automated answering system operate mechanically or warmly and friendly? You don’t want your messages to be too rigid because it might cost you customers. Nowadays, customers highly value authentic interactions even if you are using machine and software support.
By using conversational marketing, your message is delivered to customers more naturally. Natural Language Processing (NLP) allows you to create diverse conversational responses when applying automation. This technology focuses on understanding how people communicate to provide better content and enhance the experience.
You can improve the effectiveness of your Marketing Automation strategy by using NLP to provide a more diverse range of conversational information to potential customers.
Automating Email Marketing
A standout trend when mentioning Marketing Automation is automated email marketing, widely known and used by many marketers.
To successfully apply Marketing Automation, personalizing emails is essential, helping you enhance the customer experience. Automated email marketing benefits businesses in two ways:
- Marketing Automation helps build potential customer profiles: You can collect valuable data about your target audience to send customized emails effectively.
- Automating email sending: Nowadays, there are many Marketing Automation tools/software that allow you to collect customer data and send automated emails at the desired time.
- Easily send emails to the right target audience: You can send emails such as abandoned cart reminders, discount/gift vouchers, and related product information by setting up appropriate conditions.
- Personalizing emails helps customers access the information that is genuinely necessary for them.
The future of applying Marketing Automation will heavily rely on using personalized emails based on customers’ needs and preferences.
Implementing Marketing Automation on Mobile
One of the most valuable Marketing Automation trends today is automating mobile marketing. If you don’t know about this trend, you will miss out on a valuable opportunity to attract a massive number of potential customers. According to statistics, 70% of internet usage time is spent on mobile devices. Additionally, 50% of internet traffic comes from mobile devices.
As mobile device usage becomes increasingly prevalent, now more than ever, you need to pay attention to this highly potential channel. Start planning and attracting these users right away!
With its unique features, applying Marketing Automation allows you to collect information about mobile users such as:
- Type of device used
- User’s location
- Their search and web browsing habits
Once you have information about mobile device users, you can send them automated marketing content such as:
- SMS messages
- App notifications
- In-app messages or gift vouchers
- SMS surveys
Automated content like this helps you effectively attract users and remind customers to remember your brand. Create a Marketing Automation campaign to reach mobile users now to keep up with the future development of automated marketing.
Conclusion
We’ve just explored 7 Marketing Automation trends not to be missed in the future. Hopefully, the article has provided you with valuable information to effectively apply automation to your business’s marketing activities.
